Philip Berg is at it again. The master of new age guru-style exploitation of the Kabbalah, and the man responsible for Madonna donning tefillin, is now teaming up with French designer David Shamouelian to produce $40 t-shirts bearing the forbidden names of God. Berg suggests that the popularity of the clothing line will spark a greater interest in Kabbalah among Jews and gentiles alike. And with forty of his own Kabbalah Centres world wide and the market cornered on Kabbalistic books and novelty items, that could certainly spark a greater interest in Berg’s bank account too… Though I’m suuuure his intentions are more pious than that.