• “The number 666, which many Christians recognize as the ‘mark of the beast,’ is appearing on movie tickets for Gibson’s film at a Georgia theater, drawing complaints from some moviegoers.”
• “Moviegoers at Stadium 16 Theater in Evansville attending a showing of The Passion of the Christ got more than they bargained for Saturday night. They were greeted in the lobby of the theater by a man wearing a ‘red devil’ costume.”
• “Mel Gibson’s The Passion of the Christ not only has people debating the last hours of Jesus’ life, but also running out to buy such souvenirs as crucifixes, lapel pins and cards tied to the film’s promotion. […] A particularly popular item is a pendant fashioned from a single nail made of pewter and attached to a leather strap, say officials of Bob Siemon Designs, which is licensed by Gibson’s Icon Productions to produce jewelry tied to the film. The pendants represent the nails used in the film to fasten Christ to the cross.“

You just can’t make shit like this up…