McDonalds in Israel has not only launched their very own shwarma (which I will eventually try for the sake of science), but they have also managed to come up with perhaps the greatest advertisement in Israel’s history. It’s a parody of Vincent Vega and Jules Winnfield banter about McDonalds in France.
The dialogue goes something like this:
Vincent Vega: You know what they call a Quarter Pounder in Israel?
Jules Winnfield: No.
Vincent Vega: Mac Royale.
Jules Winnfield (laughing: A Mac Royale.
Vincent Vega: That’s right. And guess what they call the pita bread with pieces of turkey?
Jules Winnfield: What?
Vincent Vega: A MacShawarma
Jules Winnfield: A MacShawarma.
Vincent Vega: Yeah.
Jules Winnfield: So a guy just walks into a McDonalds and says, “Can I have a MikShuwarma please”?
Vincent Vega: Yeah, except they don’t say “please” in Israel.
Jules Winnfield: (laughs).
I’m lovin’ it!