Mazal Tov Cocktail makes the third example headlining an article that came out today asking: “Do hipster Jews help or hurt?”
Though the article hints at distaste with self-started “trends” such as Heeb magazine and Storahtelling, it also gives credit to these cultural organizations for “keeping Judaism alive.”

Roger Bennett, 36, vice president at the Andrea and Charles Bronfman Philanthropies in New York and a leader in supporting innovative programs for young adults, contends the Web sites, clothing and performances are not an end in themselves. They are a “distribution point” for experiences that lead to deeper exploration of what it means to be Jewish, he says…the outlook of young American Jews is not so different than that of youth in other faiths, who also are less inclined to join a worship community and instead express their spirituality informally with friends and through individual prayer, books and magazines. Evangelical Christian leaders understand this dynamic and have responded by developing new Christian music, literature and film – a model Jewish leaders should follow, Bennett said.
“Jewish history is one of challenge and response. Its very strength is that it changes from generation to generation,” Bennett said. “It’s nothing to be afraid of.”

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