Check out this feature story written by Loolwa Khazzoom, editor of The Flying Camel: Essays on Identity by Women of North African and Middle Eastern Jewish Heritage on Ben-Ari, an Israeli hip-hop violinist who’s making it big.
Too bad she’s also all about consumer branding campaigns like Reebok’s “I Am What I Am” campaign — “helping” young people find who we are.
I’ve always needed a pair of reeboks to truly find myself deep within. I just couldn’t do it without that bounce.
But I do appreciate this quote:
“I want to bring music back,” says Ben-Ari, 27. “In an era where everything is music samples, I’m representing a movement that’s turning to live music again.”