Cliff Singer at Jewish Socialist takes on Aish HaTorah:
Aish differs from traditional Haredi groups in three ways. Firstly, its outreach work, which aims to convert secular Jews to Orthodoxy, is its overriding priority, not merely a spin-off. Orthodox converts – or ba’alei teshuvah (those who have repented) – make up most of its membership, and its yeshiva programs combine traditional Talmudic studies with intensive training in outreach and leadership skills.
Secondly, it has hitched its social conservatism to an aggressively neoconservative stance on the Middle East. Its donors and well-wishers may include liberals and conservatives, but the political voices on its website extend from the right to the far right: Benjamin Netanyahu, Daniel Pipes, David Horowitz, Alan Dershowitz, Dore Gold, Natan Sharansky, Melanie Phillips and Charles Krauthammer.
Third, it advocates a ‘one step at a time’ approach to Judaism, allowing members to develop their observance at their own pace. For Aish, this is testimony to its openness and tolerance, and it has certainly succeeded in attracting those who would be otherwise repelled by the ‘black hat brigade’. But critics say Aish uses this approach to hide its true aims from prospective recruits. Aish’s outreach work is focused mainly on the under-30s, who it attracts with slick advertising and hip graphics that give little hint of its ultra-Orthodox agenda. Some parents have accused it of having a cult-like influence on their children.
How has Aish overcome such controversy to become a multi-million dollar operation, occupying a prominent place in Jewish life?