5WPR, headed by the uber-cool Alpha Dog of the PR World, Ronn Torossian, is now representing Birthright.
Yay! Good for the Jews!
What are some of the cutting edge, creative ways 5W might represent Birthright? Let’s look back on some of their past clients and tactics and see if we can figure it out!

Well, I’m sure he’ll come up with something. He’s a PR genius! Any alum who want to share their excitement about Birthright’s latest hire, drop them a line!
Hat-tip, Shmarya.