Sexism can be confusing. Sometimes it doesn’t look like sexism. For example, if you were to auction off dates with your female bloggers, get called out for it, and then decide that in order to escape this mess you got yourself into, you’d auction off some dates with your male bloggers, because, you know, the idea of BUYING someone, regardless of gender is not innately problematic. As a smart friend of mine pointed out: “Involving men is not an equalizing measure because it’s still referencing the original commodification of women. it’s satire of the original problem based on gender differences, i.e. why football players can dress in drag for pep rallies, because men being girly is hilarious.”

So there was a lot that came out of the Jewlicious fundraising fiasco, not the least of which was a total lack of recognition that what was proposed was actually problematic and sexist. Instead, the use of the words “patriarchy” and “misogyny” was mocked, and Naomi Zeveloff, the Forward writer who called out the auction situation, was condescended to. (According to David Abitbol, she “sure seems nice.”)

Here we are a few weeks later, and not only does Jewlicious refuse to take any responsibility for the situation, but they’ve actually continued to engage with the sexist media by posting about the World Air Stewardess Association’s announcement that the El Al Airlines has the “Most Beautiful Air Hostesses.”
Is this confusing? Is this somehow not a blatant commodification of women? If you want to convince people you’re not sexist, it’s not enough to just say you’re not, you have to actually do something. A post about how this list of the most beautiful women who serve you food in the air is a problem would be a start.
To quote David Abitbol himself, “the patriarchy is pernicious and needs to called out constantly.” Once you rely on a trope as antique as lady selling, you and the media that perpetuates it deserve to be held accountable- actively, relentlessly and without hesitation.