Culture

Beer me, Marge

In the spirit of deliciously good taste, I pass along this information about He’Brew’s new fine sounding libations, and two celebratory events here in San Francisco, the great fringe of the Diaspora. I cannot wait to sample the R.I.P.A. in particular, and would love to do so with some of you fine Bay Area revelers.
Mammas Don’t Let Your Babies Grow Up To Be Doctors
Monday June 19, 8:00pm @ Amnesia (853 Valencia btw 19th & 20th)
Hebraic bluegrass dance jams with The Jewgrass Boys
Voted Best Bay Area Blue Grass Night–FREE!
Genesis 10:10 and Genesis Ale go head to head…nose to nose…is bigger really better? You Decide!
National Release Party
Thursday June 22, 6-10pm
Toronado aka Temple of Beer, the Mothership, Beer Utopia (547 Haight Street, SF)
For the first time ever all of The Chosen Beers will be on draft including 2 brand spankin’ new 10th Anniversary radical offerings, Genesis 10:10 and Bittersweet LEnny’s R.I.P.A.

Genesis 10:10
Celebrating 10 Years of Delicious Beer and Delicious Shtick. A huge balance of specialty malts, pounds and pounds of our Chosen hops, brewed with a hint of luscious Pomegranate juice. 10% alc.
Malts: 2-row, Caramel 40, Munich, Black Malt, Wheat, Dark Crystal 80
Hops: Warrior, Centennial, Cascade, Willamette, Simcoe, Crystal, Mt. Hood
“Come my beloved, let us go to the fields. If the pomegranate trees are in flower, then I shall give you the gift of my Love.” -Song of Songs 7:12
Creation, 1996, C.E.: On the floor of a San Francisco Mission District loft, intimate friends squeeze luscious pomegranates by-hand for the first 100 cases of HE’BREW’s Genesis Ale.
Evolution, 2006: Shmaltz Brewing renews this sacred covenant, sacrificing over 10,000 pomegranates for our 10th Anniversary offering, Genesis 10:10.
Revelation, on-going: In Jewish tradition, pomegranates symbolize righteousness, with seeds said to number 613, the total commandments in Torah. In Deut. 8:8, pomegranates, barley and wheat prove the bounty of the Land of Milk and Honey. In Exod. 28:33, Hashem orders them embroidered on the robe of the High Priest. Kings 7:42 describes them sculpted on Solomon’s Jerusalem Temple. The calyx atop the fruit inspired the original Jewish crown. One Persian hero of myth consumed a pomegranate and became invincible. Muhammad instructed: “Eat the pomegranate, for it purges the system of envy and hatred.” Newlywed Greeks eager for a family crush one under-heel for fertility. Buddha cured a child-devouring demoness of her evil habit by instructing her to eat a pomegranate. Whether for knowledge or temptation, for virtue or strength, for art or for love — Behold Genesis 10:10, the crowning glory to a decade of brewing – with chutzpah! To Life – L’Chaim!
Bittersweet Lenny’s R.I.P.A
Commemorating the 40th Anniversary of the death of Lenny Bruce: A Rye based double IPA. Brewed with an obscene amount of malts and hops. Shocking flavors – Far beyond (ed note: l’ayla l’ayla!!) contemporary community standards. The Most Radical Jewish Tribute Beer ever created. 10% alc.
Malts: 2-row, Rye Ale Malt, Torrified Rye, Crystal Rye 75, Crystal Malt 65, Wheat, Kiln Amber, Caramel 70
Hops: Warrior, Cascade, Simcoe, Crystal, Chinook, Amarillo, Centennial.
Dry Hopped with Amarillo and Crystal
“Satire equals tragedy plus time.” – Lenny Bruce
Emmis, Shmuck! 40 years alive. 40 years dead. And shares of Lenny Bruce commodities are still long-term performers – solid! Sure there’s been books, posters, films, plays, a box set of course. But the big Four-O inspires innovation, something hip, modern – unorthodox – a taste that really swingsŠ.
Ladies and Gentlemen, Shmaltz Brewing Co. is proud to introduce Bittersweet Lenny’s R.I.P.A. Brewed with an obscene amount of malts and hops. Shocking flavors – far beyond contemporary community standards. We cooked up the straight dope for the growing minions of our nation’s Radical Beer junkies. Judges may not be able to define “Radical Beer,” but you’ll damn well know it when you taste it. Bruce died, officially declared a pauper by the State of California, personally broken and financially bankrupt simply for challenging America’s moral hypocrisies with words. The memorial playbill read: “Yes, we killed him. Because he picked on the wrong god.” -Directed by, the Courts, the Cops, the Church and his own self-destructive super ego. Like Noah lying naked and loaded in his tent after the apocalyptic deluge: a witness, a patron saint, a father of what was to come. Sick, Dirty, Prophetic Lenny: a scapegoat, a martyr, a supreme inspiration. From Burlesque to Broadway, Carnegie Hall to the Courtroom, Long Island to Lima, Ohio to L.A., savor the provocative spirit of Lenny’s R.I.P.A, our HE’BREW monument to the richness, the bitterness and the sacred sweetness that is life – L’Chaim!

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