Culture, Global, Identity, Mishegas

I vahnt to drink your… Vodka…

This one is so bizarre I’m not sure if it’s disturbing or a very sly bit of tongue in cheek marketing. But since it’s Purim and we’re all going to be Adloyada tonight, this seemed appropriate. And if you’re just an Russian Oligarch who needs to get your drink on, this one’s for you too.
The hottest craze in Russian vodka is the brand “Kabbalah” which sarcastically touts being made with Christian children. Each bottle features a glass baby figurine that’s either flipping you off, picking its nose, or crying. And the babies look just a little bit like Putin. Each flavor is tagged with the name of one of the Kabbalistic sephirot, a pentagram, and a neck-hanger with a phrase in Hebrew.
Reportedly this is a super-premium wheat vodka made with water infused with Gold, Silver and Platinum ions. Naturally it raises questions of blood-libels, Jewish alchemy, cultural appropriation, latent Russian anti-Semitism, and who the hell is behind all this…
It’s a joke, right? A bit of whimsy on the aforementioned issues? At 10,000 rubles a bottle (about $330), the joke’s apparently on us…

2 thoughts on “I vahnt to drink your… Vodka…

  1. I’ve seen this around, but on a whim, I did an internet search. The only references to this were “articles” about it – no actual sales… I think it’s fake.

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