I often took the bus to the subway on my way to high school. In so doing I went through a fairly rough neighborhood. Outside the liquor store adjacent to the subway entrance there was always a congregation of street-dwelling folks. Many had drinking problems. Over time I got to know a guy named Malik. He was black. He always drank Manischewitz. I always wondered why. One day I asked. Malik said, “Manny’s Special is the best. You get drunk, right, but you also get sugar high.” I always thought it was an isolated incident until I read this newvoices article. Apparently, Manischewitz has a special marketing program designed to appeal to African-Americans and they export to Haiti. Who knew?