Name This Joint

“Not long ago, Erez Itzhaki, a thirty-four-year-old Israeli real-estate broker and developer, and his business partner, Eric Salomon, decided to sponsor a contest to name their latest venture, a shawarma-and-falafel restaurant on Third Avenue at St. Mark’s Place. Wanting to involve their new community—they have worked mostly in SoHo—they posted a bright-yellow advertisement for the contest over their boarded-up storefront and offered twenty-five hundred dollars to the winner. So far, seven thousand people have sent in roughly thirteen thousand entries.”

One thought on “Name This Joint

  1. I submitted a bunch of names a while back. Anybody have any idea when they’re going to announce the winning entry?

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