"Rebranding Israel, Honestly" with Martin Kace

the little ideaIsrael has a PR problem, say the right wing. No, say the left-wing, we have an occupation problem.
It is unfortunate, believes branding guru Martin Kace, that the only sides of Israel shown by the Israeli government are tits and beaches which pretend they don’t rule over another people. It should be possible to develop a global communications platform for Israel that integrates progress, fun and modernity, while still acknowledging occupation and conflict with its neighbors. Possible? He has only 10 minutes to convince you.
This Thursday, May 13 at 6:30 pm – 8:30 pm, at Sweet & Vicious, 5 Spring St. (between Elizabeth and Bowery), New York. Doors open at 6:30pm, talk from 7pm to 7:10pm. Free admission, cash bar. RSVP on Facebook.
THE LITTLE IDEA is a 10-minute lecture by a single speaker, followed by drinks. No moderator, no long introductions and no Q&A. Co-sponsored by NIF’s New Generations.

3 thoughts on “"Rebranding Israel, Honestly" with Martin Kace

  1. Maybe I’m missing something, but why does Israel need a “global communications platform”?
    I won’t even bother to go into the stuff about integrating both “fun!” and “occupation.” God, I hate the terms of these debates.

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