Everybody! Shimon Peres has a sense of humor aaaaaaand a Facebook page! He really wants to hear your voice and be your friend for peace. Peace peace peace! If we say it with high production values on the YouTubes then it will make it happen, don’t you see? (Hat tip Aaron Bisman.)

This, ladies and gentlemen, is not your crazy, racist uncle’s Israel advocacy. Somebody at the Foreign Ministry finally read a social media manual. Say welcome to hasbara 2.0.